# Changelog

### July 24, 2026: Reusable Operating Layer

- Added Marketing-sourced free subscribers, attribution, cohort quality, CAC, LTV:CAC,
  Fame Score, authority, and Consulting demand measurement
- Added program briefs that preserve the creative idea while defining ownership, cost,
  instrumentation, and scale, revise, or stop gates
- Added reusable PR and Instagram planning methods
- Added executive summaries for 10- to 15-minute leadership reviews
- Added native-document editing and compounding from Douglas's edits
- Added results compounding so completed programs create dated learning without turning
  one campaign into permanent doctrine
- Added knowledge-boundary rules that separate reusable doctrine, durable brand canon,
  and optional historical cases
- Removed active project plans, launch evidence, rosters, offers, and dated campaign
  instructions from default skill paths

### July 18–21, 2026: Brand and Launch Systems

- Built the Every master brand voice
- Added the canonical marketing launch workflow and GTM plan
- Built Compound Brand strategy through art direction
- Strengthened GTM decision, conversion, and activation rules

### July 6–13, 2026: Execution Foundation

- Populated research, archetyping, positioning, and brand-equity systems
- Added launch architecture, claims clearance, PR checks, and email-flow guidance
- Added messaging-document discipline, copywriting rules, and evidence-bank standards
- Began compounding approved human edits into durable operating guidance

See the [full commit history](https://github.com/EveryInc/Marketing-OS/commits/main) for
line-level changes.