# Current State

As of July 24, 2026, Marketing OS contains 60 skills and 83 operating references.

Ready for structured use:

- Every master positioning, brand voice, audience system, and brand architecture
- Evidence-led research, competitive auditing, and positioning matrices
- Compound Brand strategy through verbal identity and art direction
- Messaging architecture, proof standards, and evidence banks
- Canonical launch planning, GTM strategy, claims clearance, and channel production
- Program briefs with owners, costs, subscriber paths, and investment gates
- PR and Instagram planning tied to authority and subscriber acquisition
- Executive one-pagers for 10- to 15-minute leadership reviews
- Marketing measurement across sourced free subscribers, cohorts, CAC, LTV:CAC, Fame
  Score, authority, and Consulting demand
- Compounding from Douglas's edits and from campaign results without importing project
  details into unrelated work

Still in development:

- Product-specific positioning and voice where source documents have not been ruled
- Several execution-channel skills that remain explicit scaffolding
- More forward tests and comparative evaluations
- Live data integrations for repeatable quarterly reporting

Files marked `## To do` are scaffolding, not authoritative product or channel guidance.