# How It Works

`foundation → research and audiences → positioning and voice → strategy → craft and launches → measurement → compounding`

Every skill loads `foundation/marketing-os` as its root. Research and audience evidence
inform positioning. Strategy turns that position into decisions and plans. Craft and
launch skills produce the work. Measurement connects Marketing-sourced demand to
subscriber quality and business economics. Completed work improves the system only when
the learning transfers beyond the project that produced it.

See [ARCHITECTURE.md](https://github.com/Up-to-code/Marketing-OS/blob/main/ARCHITECTURE.md) for the full dependency graph.