# Taxonomy

The repository has seven skill families:

1. **foundation/** — Every's marketing doctrine, canon, operating frameworks,
   collaboration rules, and native-document editing protocol
2. **brand-voice/** — Voice systems for Every and its products
3. **positioning/** — Durable, ruled master-brand and product positioning
4. **strategy/** — Compound Brand, messaging architecture, measurable program briefs,
   and executive one-pagers
5. **craft/** — Verbal identity, art direction, copywriting, editing, naming, PR,
   social, email, web, and long-form execution
6. **launches/** — The canonical launch process, launch calendar, brief, GTM strategy,
   claims clearance, wireframing, email flows, and three launch tiers
7. **marketing-science/** — Research, audience archetypes, brand equity, messaging
   evidence, attribution, Fame Score, cohort economics, and results compounding

Optional historical cases live in `docs/cases/`. Skills never load them by default.