Available Metrics

Account Insights Metrics

• impressions - Total impressions
• reach - Total reach
• profile_views - Profile views
• follower_count - Follower count
• email_contacts - Email button taps
• phone_call_clicks - Call button taps
• text_message_clicks - Text button taps
• get_directions_clicks - Directions button taps
• website_clicks - Website link clicks

Media Insights Metrics

• impressions - Post impressions
• reach - Post reach
• engagement - Total engagement
• saved - Saves count
• shares - Shares count
• likes - Likes count
• comments - Comments count
• video_views - Video views (for videos)

Story Insights Metrics

• impressions - Story impressions
• reach - Story reach
• replies - Story replies
• exits - Exits
• taps_forward - Forward taps
• taps_back - Back taps