Changelog

July 24, 2026: Reusable Operating Layer

• Added Marketing-sourced free subscribers, attribution, cohort quality, CAC, LTV:CAC, Fame Score, authority, and Consulting demand measurement
• Added program briefs that preserve the creative idea while defining ownership, cost, instrumentation, and scale, revise, or stop gates
• Added reusable PR and Instagram planning methods
• Added executive summaries for 10- to 15-minute leadership reviews
• Added native-document editing and compounding from Douglas's edits
• Added results compounding so completed programs create dated learning without turning one campaign into permanent doctrine
• Added knowledge-boundary rules that separate reusable doctrine, durable brand canon, and optional historical cases
• Removed active project plans, launch evidence, rosters, offers, and dated campaign instructions from default skill paths

July 18–21, 2026: Brand and Launch Systems

• Built the Every master brand voice
• Added the canonical marketing launch workflow and GTM plan
• Built Compound Brand strategy through art direction
• Strengthened GTM decision, conversion, and activation rules

July 6–13, 2026: Execution Foundation

• Populated research, archetyping, positioning, and brand-equity systems
• Added launch architecture, claims clearance, PR checks, and email-flow guidance
• Added messaging-document discipline, copywriting rules, and evidence-bank standards
• Began compounding approved human edits into durable operating guidance

See the full commit history for line-level changes.