Taxonomy

The repository has seven skill families:

1. foundation/ — Every's marketing doctrine, canon, operating frameworks, collaboration rules, and native-document editing protocol
2. brand-voice/ — Voice systems for Every and its products
3. positioning/ — Durable, ruled master-brand and product positioning
4. strategy/ — Compound Brand, messaging architecture, measurable program briefs, and executive one-pagers
5. craft/ — Verbal identity, art direction, copywriting, editing, naming, PR, social, email, web, and long-form execution
6. launches/ — The canonical launch process, launch calendar, brief, GTM strategy, claims clearance, wireframing, email flows, and three launch tiers
7. marketing-science/ — Research, audience archetypes, brand equity, messaging evidence, attribution, Fame Score, cohort economics, and results compounding

Optional historical cases live in docs/cases/. Skills never load them by default.